17 June 2011
New Land concept launched
|WHAM director Trevor Walton has developed a new way to win friends and to manage threats to New Zealand’s food, fibre and beverage industries.
The strategy has already been presented to agriculture minister David Carter, Beef and Lamb New Zealand, the Forest Owners Association, NZ Trade & Enterprise, Dairy New Zealand, Landcorp and the Farming for our Future group. The response has been very positive.
There's a link to the strategy proposal at the foot of this article.
Known as ‘New Land’, the strategy aims to bridge the gap between New Zealand producers and the consumers of New Zealand products in overseas markets. It also has the potential to do the same in New Zealand by working with the Farming for our Future initiative.
New Land website
Social media engagement
The second strand of the strategy involves creating a dialogue between producers and consumers through Twitter, Facebook, blogs and other on-line forums.
Protecting Brand New Zealand
“Livestock, farming and forest management systems have become highly controversial in recent years. Perceptions in the marketplace of whether a practice is ethical or not have the ability to discredit an industry, undermine its sales and in our case damage Brand New Zealand,” says Walton.
- Trevor Walton