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01 May 2001

Pretenders can pay


Your product or service has just been dissed in an internet discussion group. The review is inaccurate and unfair, and you want the world to know.

Stop. Whatever you do, don't fire off a rave response pretending to be a satisfied customer.

Because - as Nigel Horrocks of NetGuide magazine explains - some clever geek may trace you down and uncover your true identity.

An Auckland record company executive who went down the pretender track learned the hard way. His name and cell phone number were posted on a popular internet bulletin board, with a message not to buy the record he was promoting. Within days, 500 people had posted their names as non-buyers and dozens had phoned the executive expressing their disgust.

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