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Market support

 

Whether it's the launch of a new company, magazine, kitchen design or management concept, WHAM has the experience.

Depending on the client brief, WHAM may undertake all or some of the following activities:

  • Marketing plan: Research, write, have input into, critique and/or be guided by it
  • Promotional plan: Devise and/or implement, including the creative/promotional concept
  • Print: Devise and publish promotional brochures, product stickers, labels, point-of-sale materials, promotional gifts
  • Media: Plan, write and distribute media releases. Organise interviews with key journalists
  • Advertising: Design, script, record and place print & radio advertising. Liaise with and brief advertising agencies
  • Stakeholder communications: Develop integrated communications strategies that ensure a consistent message for all audiences
  • Direct mail: Design, script and organise the dispatch of mailers and e-mail bulletins targeted at defined audiences
  • Internal communication: Develop strategies, organise information and consultation programmes for staff
  • Events: Organise launch or promotional events, including attendance by VIPs, guest speakers, entertainment etc
  • Telemarketing & market research: Organise and manage telemarketers, including cost-effective follow-up market research or opinion sampling
  • Websites: Develop concepts, liaise with designers and ISP, update text regularly.