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Strategy development

Good communications strategies are based on good research. This means all organisations need to stand back from time to time and audit their communications.

WHAM has conducted communication audits for numerous organisations including local bodies, statutory organisations, lobby groups, businesses and professional associations. 

We also advise clients to budget for opinion research to measure the effectiveness of their major communications initiatives. Only by measuring the results of past programmes can new programmes be effectively devised and put in place.