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Farming, food & fibre

WHAM's knowledge of New Zealand primary industry and farming culture is without parallel in the public relations business.


WHAM principal Trevor Walton and many of the company's associates have detailed knowledge of food and fibre production, processing and marketing.

Industries within which WHAM has extended in-depth experience include:

  • Beef and sheep
  • Beekeeping
  • Deer
  • Forestry
  • Grain and seed production
  • Horticulture (especially orchard fruit)
  • Nutriceuticals
  • Pork
  • Wool

This knowledge does not end at the farm gate. WHAM has a detailed knowledge of the following related issues:

  • Biotechnology
  • Chemical residues
  • Exporting systems
  • Food and fibre marketing
  • Food safety
  • Genetic modification
  • Organic production and philosophy
  • Phytosanitary and quarantine issues
  • Processing
  • Public attitudes to risk
  • Quality assurance