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Publication management

 

WHAM has been a highly successful publisher of subscription-based trade publications. We have enjoyed great success in gaining high penetration into niche subscriber markets and in meeting advertisers' needs without compromising editorial quality. Publications produced for clients have enjoyed similar success.

An important aspect of WHAM's publishing activity involves the linking of print publications with e-newsletters and internet websites. These are excellent devices for involving stakeholders and subscribers, as well as providing them with a better service.

Less novel - but arguably more important - is our focus on excellence in subscriber/stakeholder database management.

This function is only rarely done well, even by organisations which depend on effective written communication to win customer/stakeholder loyalty or credibility.